SportAccord, IEC in Sports launch Media House

SportAccord has launched Media House this week during its 2015 Convention, being held in Sochi, Russia. In partnership with IEC in Sports, Media House will provide broadcast and archiving services for member international federations as part of SportAccord’s promise to deliver greater services.

Initially, the SportAccord Media House will provide the following services to all its members: online video archive; broadcast operations; host broadcasting; digital distribution; and programme production. But the services will also be available to other outside federations or local organising committees.

“The SportAccord Media House is the latest service provided for the benefit of all members of SportAccord,” says SportAccord President Marius Vizer. “Standardised broadcast of sports events is of extreme importance for the growth and proliferation of sports today, and these services will be provided at very attractive prices to all IFs. We also believe that the SportAccord Media House would enable easier access to high-quality and competent production options to the federations for broadcast of their respective events.”

The rate card for services will be specially designed and priced while bearing in mind the common needs of SportAccord’s member federations. The rates for all services have been benchmarked by international standards that shall range from small-scale productions to mega-event productions that will include live HD broadcast for multisport games.

SportAccord says the aim of the services is to empower all IFs to enhance production of their sports for broadcast purposes, while maximising their reach amongst the public and increasing visibility on social media. SportAccord believes that this would only help in improving the global image of sport.

IEC in Sports, a leading sports media production house headquartered in Stockholm, Sweden produces live events and programmes for multiple sports federations globally.

“We are delighted to partner with SportAccord for the launch of the SportAccord Media House,” adds Daniel Franck, CEO of IEC in Sports. “IEC in Sports has been offering broadcast and production solutions to many international federations’ satisfaction for many years now and through the platform of the international federations’ union, we would be able to expand into new sports. We are committed to delivering services consistent with our reputation and have a professional and committed workforce that strives to deliver excellence in all endeavours. The SportAccord Media House would be of special importance to those sports who have not been able to maximise their broadcast potential in the digital age.”

The services of the SportAccord Media House would not be restricted to the International Federations, but would also be available to National Federations and local organizing committees (LOCs) alike. All services provided by IEC in Sports

would be independent of rights, agencies and host broadcasters.

The SportAccord Media House will offer more services to all of SportAccord’s members in the future. These services would encompass the range of operations of all sports federations and would seek to ease access to service providers for all

essential aspects of sports management and events, including but not limited to merchandising, medals, lighting, venue arrangements etc.