Sportradar whitepaper: The Future of the OTT Experience
Sportradar, a provider of sports data intelligence, has released its second over the top (OTT) whitepaper, The Future of the OTT Experience. The paper examines and explains how rights holders and content owners can best engage with the modern viewer using advanced sports data and statistical insights as part of their video output.
The whitepaper examines gamification, interaction and personalisation across the video landscape, as well as how the inclusion of betting content and advanced insights can grow engagement with modern audiences and keep them on platforms longer.
It features comment and analysis from Sportradar clients including Borussia Dortmund, Onefootball and the European Volleyball Confederation.
You can download the whitepaper here: https://sportradar.com/ott/the-future-of-the-ott-experience/