At the Sports Audio Summit 2025, SVG Europe caught up with Audio-Technica brand development manager for Europe Logan Helps. During the conversation, Logan explained how audio brings fans closer to the real, unscripted drama of sport: from the emotion of the crowds to the intensity of athletes in the moment.
He also discussed Audio-Technica’s close partnership with MotoGP, where real-world collaboration with engineers and broadcasters has driven innovation, including the development of advanced 360-degree microphones and new wireless solutions.
Logan also shares a look ahead at Audio-Technica’s plans for the coming year, including ongoing work at MotoGP events, expanded involvement in snow sports, and deeper collaborations with broadcasters and hire partners worldwide.
Sports Audio Summit 2025, sponsored by Audio-Technica, took place on Wednesday 19 November at Kings Place in London.
