Sports OTT Forum: Eleven Sports’ Anouk Mertens discusses lockdown strategies and the future of OTT [VIDEO]
With the coronavirus impacting on every part of the OTT business, Eleven Sports has had to take a very different approach to its output. In this interview, chief operating officer Anouk Mertens discusses how and why Eleven has been focussing on Esports, exploring new formats and archive programmes and using Skype-style tools like Watch Together to give fans the chance to watch sport together with their friends and family from home.
The conversation, conducted by SVG Europe editor Will Strauss, also considers some of the things that Eleven has been doing internally during the lockdown, including supporting the World Health Organisation and going free in markets like Italy and Portugal, before moving on to what happens post-lockdown in the sports television market.
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