Sports TV Awards 2021: Canon once again backs Europe-wide celebration of production and broadcasting excellence

SVG Europe is pleased to announce that Canon is once again supporting the Sports TV Awards which take place next week (28 October 2021) during the Sport Production & Technology Summit.

The maker of broadcast cameras and lenses has been associated with SVG Europe’s awards since they were first introduced back in 2015.

The company’s continued association with the Sports TV Awards illustrates its commitment to sports broadcasting excellence.

Discussing the sponsorship, Wilfred Soerel, EMEA sales and operations manager for Canon Europe, said: “Canon has a rich history in sports broadcast and has been producing industry-leading, optically excellent lenses for over 60 years. We are proud of this continued investment in R&D, which has enabled us to offer creative solutions to meet the current and future demands of sports broadcasters and help make sports fans feel part of the action.

“We are excited to sponsor these prestigious awards and show our ongoing support for the field of sports and live production broadcast industries.”

SVG Europe general manager Joe Hosken added: “We are delighted to have Canon’s support again for an event that not only celebrates excellence in sports production and broadcasting around Europe but also provides a welcome opportunity to network in-person with industry friends, peers and colleagues.”

The winners of the SVG Europe Sports TV Awards 2021, sponsored by Canon, will be announced on Thursday 28 October at Chelsea F.C. during the Sport Production & Technology Summit 2021.