Sports TV Awards 2021 Finalist: Creating Automagical OTT Experiences by WSC Sports

WSC Sports innovated the entire highlight creation and distribution process for OTT platforms, driving new monetization opportunities, and new viewer experiences

Credit: WSC Sports (2021)

WSC Sports’ technology automatically creates and publishes sports highlights at a speed and scale that is second to none, earning them a coveted place on the highly competitive SVG Europe Sports TV Awards 2021 shortlist for ‘Outstanding OTT Experience’.

With the rise of OTT platforms, WSC Sports saw the potential of applying its proprietary technology to help new and existing clients deliver innovative new fan experiences to their subscribers. This is a crucial component for their clients’ OTT offerings as WSC Sports can supply sports content at scale and in real-time, filling content streaming platforms with unique and personalised videos, and delivering game-changing fan experiences to subscribers. WSC Sports’ technology has integrated with clients including PGA TOURcast, Eleven Sport, Okko Sports, DAZN, EuroLeagueTV, Viaplay, and many others.

Viewers could filter and search for specific events, players, and plays, or even catch up to live through ‘Key Plays’ for those that missed the start of the action. In addition, not only does WSC Sports provide OTT partners with highlights in-game, but they help fill the content void when there’s no live action, which became crucial during 2020 when much of live sports was put on hold.

The winners of the SVG Europe Sports TV Awards 2021, sponsored by Canon, will be announced on Thursday 28 October at Chelsea F.C. during the Sport Production & Technology Summit 2021. Registration for both events is now open to members and sponsors here.