Stats Perform and NativeWaves partner to enhance the sports viewing experience on mobile devices
Stats Perform and NativeWaves partner to launch enhanced experience product for mobile devices
Technology companies Stats Perform and NativeWaves have partnered to launch a new product to give sports fans enhanced viewing experiences on mobile devices.
The product will combine the data and analytic strength of Stats Perform with the streaming and multi-channel synchronisation technology offered by Australian solutions and media experience company NativeWaves. It will let fans create their own personalised viewer experience, overlaying video angles they choose and the data and information they want to see, creating a unique second-screen experience.
Eva Wimmers, chief executive officer at NativeWaves, said: “Combining the vast array of data, analytics and insights from Stats Perform with the technology from NativeWaves allows us to complement each other and create a unique experience that offers broadcasters a range of monetisation opportunities.”
NativeWaves is part of Stats Perform’s Sports Partners Intelligence Network (SPIN), which connects top technology and consulting partners with Stats Perform’s leading data and SportsTech solutions to develop new offerings for the sports market. SPIN partners range from broadcast infrastructure providers to high-tech artificial intelligence (AI) companies to system integrators and beyond, creating a robust partner ecosystem to meet the industry’s needs.
The new product will allow fans to personalise their viewing experience
Stats Perform senior vice president of global partners and channels, Wayne Ford, commented: “Fans today want to craft and control their own viewing experience and we are thrilled to kick off this new partnership between Stats Perform and NativeWaves, which puts so much personalisation power in the fingertips of fans.
“The new solution combines NativeWaves’ ultra-low latency streaming and synchronisation capabilities with Stats Perform’s advanced data and sports insights, letting fans watch a match using the video angle and information they care about the most. This is the future of sports viewership and we are thrilled to kick off this project with NativeWaves.”
Stats Perform chief innovation officer Christian Marko added: “The future of the fan experience is a personalised viewing experience where video is integrated with the most relevant data and analytics displayed at the appropriate time to dive deeper into the games we love. We are excited to launch this new offering, which is providing the capability to choose the camera angle, statistics and analytics within the second screen experience and look forward to the continued collaboration with the NativeWaves team.”
The initial offering from Stats Perform and NativeWaves will target football and will be rolled out to select customers in the coming months.