SterGen expands 3D offerings with Tennis Blade

SterGen High-Tech Ltd. will display what the company calls a “groundbreaking, streamlined, cost-effective solution to the financial and technical challenges hampering live stereo 3D production” at the IBC stand of its partner Vizrt (stand 2.A31). The unique patented technology enables realtime conversion of 2D camera feeds and footage into true stereoscopic 3D.

SterGen will also unveil its new Tennis Blade, one of several sports blades that provide algorithmic signal processing tailored to the unique attributes of a particular sport. The blades work in conjunction with the SterGen Live Engine, the powerful core stereo 3D processor at the heart of all SterGen products that also supports general purpose algorithms that can convert general scenes (not sport specific) to 3D. SterGen released its football (soccer) blade last spring and has other sports blades in development.

SterGen will also unveil its 3D Enhancement offering, which is targeted to native 3D sport production to combat the ‘3D flatness’ experienced during high point of view/wide shots during sporting events. In its 3D enhancement mode, SterGen receives the 3D camera feed and provides real time control over the 3D disparity budget and convergence effect. It provides an optimal 3D viewer experience and allows the broadcaster to create different 3D outputs for multiple screens – TVs, PCs, Tablets and phones.

“With products such as SterGen Live, 3D broadcasts can be produced for a fraction the cost of conventional 3D productions that require expensive dual–camera rigs, highly skilled technicians, and specially designed 3D/HD mobile units,” says Ofer Wolf, Chief Executive Officer of SterGen. “With SterGen’s engine, live 3D production costs can be dramatically reduced, and the volume of 3D program offerings can increase without sacrificing the quality of the stereo 3D experience – providing an attractive new business model for 3D TV broadcasting.”

Wolf says that due to the physical distance from the scene, the stereo 3D cameras dilute the 3D effect on high point of view or wide shots, typically used during the majority of the broadcast.

“Our software gives the production team full control over the convergence parameters in real-time- regardless of the physical distance between the 3D camera’s left/right lenses – allowing the production to provide an impressive 3D broadcast to the viewer,” he adds.

SterGen has full operational flexibility, and it can be used anywhere in the stereo 3D production path—including stadiums, studios, cable head-ends, or the IP cloud.

“Market analysts predict that there could be 100 million 3D-capable TV sets in homes worldwide by 2014, with exponential growth well into the future,” adds Petter Ole Jakobsen, Vizrt’s Chief Executive Officer. “We at Vizrt immediately recognized that SterGen had a viable, cost-effective solution to many of the creative and financial challenges plaguing live stereo 3DTV production especially for sports.”

Vizrt invested in SterGen High-Tech Ltd. in 2010 because 2D to stereo 3D conversion technology complements and expands Vizrt’s own stereo 3D production workflow.

“SterGen software offers sports producers and broadcasters a compelling alternative to expensive, logistically complex live stereo 3D production,” says Jakobsen.  “The ease and cost-effectiveness this pr ovides will prove a game changer for 3DTV sports production.We’re extremely pleased to partner with SterGen to offer this exciting realtime 2D to stereo 3D conversion technology as an integrated capability within our digital graphics and production environment.”