Cloudbass, a provider of technical solutions and crew services for major broadcasters, streamers and federations, has announced the appointment of Steve Jenkins as its new chief strategy officer (CSO).

The appointment marks a significant step in the company’s continued commitment to innovation, strategic partnerships, and sustainable growth across the broadcast and media landscape.

In this role, Jenkins will be responsible for shaping and executing Cloudbass’ long-term strategic direction, strengthening relationships with clients and suppliers, and identifying new opportunities to enhance value for partners and the business. The position will also focus on aligning emerging technologies, evolving workflows, and new operating models with the company’s strong people-first culture.

Cloudbass, which has built a reputation over more than 25 years for delivering high quality solutions to some of the world’s most prestigious live events, continues to invest in innovation to meet the rapidly changing needs of content creators and rights holders.

Speaking on the appointment, Jenkins said: “I’m thrilled to be joining Cloudbass at such an exciting time. The company’s heritage, reputation, and talented team provide an incredible platform for the future. I’m looking forward to working closely with colleagues, clients, and partners to explore new technologies, new methods, and new ways of collaborating that create sustainable value for everyone we work with.”

Steve Knee, Cloudbass managing director, adds: “Steve Jenkins brings an incredible amount of high-level experience to Cloudbass and is the right leadership appointment at the right time for the business. We have built an incredible reputation over several decades of delivery and innovation which has seen us become a trusted supplier at the very highest level for our customers.

“Steve will enable us to go to the next step, and beyond, as we grow and innovate for the future to provide even better solutions for all of our customers.”