Studio Automated joins SVG Europe as a Bronze sponsor

Studio Automated has joined SVG Europe as a Bronze sponsor. The company, a spinoff from The Netherlands Organisation for Applied Scientific Research, utilises AI to automatically produce live sports events. Products include the Virtual Director, which can be used by production companies, media rights holders, OTT platforms and broadcasters. The Virtual Director is possible to use both locally and via the cloud.  

“We give production companies, federations and clubs the ability to automate the video production of their sports matches by using AI,” said Arjan Schoenmaker, sales director, Studio Automated. “We have developed the best AI-software available in the market. The AI technology is patent-pending and works across a variety of hardware solution, making it easy to integrate in existing production and broadcast setups or start from scratch. Our AI is used by major ice hockey leagues in 10 countries and some of the biggest UEFA Champions League clubs in the world, among many other sports.

“What makes us unique in the market, is the combination of our affordable pricing, high image quality, being hardware agnostic and the ability to scale up fast through our open API. New sports can be added easily on request within days. We have solutions for high-end productions (single camera or blended production), but also for grassroots sports.”

He continued: “We have joined SVG Europe because this is the one of the key places where our partners and potential clients are coming together. We can’t wait to join SVG Europe’s summits and events, to hear the latest insights in the market, to meet partners and potential collaborators. To start at the Sport Production Summit in our own backyard, here in Amsterdam on 14 September, is really amazing.”