Sunset + Vine extends contract with Yacht Racing Forum to 2019
Sunset+Vine is to remain the official TV production partner for the annual conference for the business of sailing and yacht racing, the Yacht Racing Forum, following today’s announcement of a contract extension.
Yacht Sailing Forum, La Cite De La Voile, Lorient
The UK-based media business will partner the event that takes place between 22 and 23 October in Lorient, France. In a new initiative The World Sailing Show will become the official global TV series of the Forum.
“We are very pleased to extend our partnership with Sunset+Vine,” said Yacht Racing Forum organiser Bernard Schopfer. “Their knowledge of the sport of sailing is unparalleled and we have confidence in their ability to produce extensive media value for the Yacht Racing Forum, that in turn will help to increase the event’s international visibility and the commercial value it provides to its partners. We are also delighted to announce the partnership with The World Sailing Show that will see our Forum represented in the world’s leading grand prix sailing series on both television, YouTube and social channels.”
Andrew Preece, executive director at Sunset+Vine, commented: “The Yacht Racing Forum is a unique event in the sailing calendar. We are delighted to have been given the opportunity to build upon our work from last year and play our part in providing the forum with the platform it requires to reach the broadest audience possible. With the sports key players converging for two days to network and make deals, we’re delighted to be able to share the key stories with our global sailing audience. We are also pleased to provide an association with The World Sailing Show which is distributed by over 60 broadcasters to 200 countries and has a strong and growing presence on YouTube with an average of 100,000 views per month.”
Sunset+Vine has a long history with major sailing events. This includes three Host Broadcaster and distribution appointments by the Volvo Ocean Race; the BBC’s sailing coverage for the Beijing, London and Rio Olympics; the provision of production services for the 35th America’s Cup in Bermuda which included news distribution, UK live and highlights programming for BT Sport and the BBC. The company will be the host broadcast and distribution partner for the Aarhus 2018 Hempel Sailing World Championships taking place next month.
It also has a strong relationship with World Sailing, the world governing body of the sport. This has seen them be host broadcaster and distribution partner for the previous two Sailing World Championships in Perth (2011) and Santander (2014). In addition, Sunset+ Vine produces the monthly sailing documentary series Mainsail for CNN. Sunset+Vine’s Media Partnership division also distributes all news, digital and broadcast coverage of Sailing World Cup Series, The Extreme Sailing Series, the TP52 Super Series and produces and distributes content for Oman Sail and Lendy Cowes Week.