Sunset+Vine aids ISAF in breaking Sailing World Championships broadcast records

Sunset+Vine helped ISAF smash all previous broadcaster records for the recent Santander 2014 ISAF Sailing World Championships. Sunset+Vine International was responsible for the television distribution of the championships which took place in Santander from 12-21 September. With daily news bulletins and live coverage of all ten Medal Races forming part of this year’s programming offering, the event secured an unprecedented commitment from broadcasters worldwide including ESPN (USA), BBC, OSN, beIN France, Seven Australia, CBC, Globosat and TYC Argentina.

The final number of broadcasters that took live and news coverage from this year’s event was 24 — a 600% increase from the previous ISAF World Championships held in 2011. This equated to a total of 46 territories and an impressive estimated household reach of 182,114,000 — a figure that doubled all previous records for the event.

Andrew Preece, managing director of Sunset+Vine|APP said: “The broadcast results from this year’s Santander 2014 ISAF Sailing World Championships are simply outstanding. It’s a clear sign that the appetite for sailing content is strong as long as events are packaged in the right way for both broadcasters and the viewing public. We had some exciting moments as Medal Races threatened to overrun our scheduled broadcast! But in the end we managed to get all ten Medal Races to air.”

Held every four years, the ISAF Sailing World Championships brings together all ten Olympic sailing classes and features more than 1250 athletes. It is not only World Championship titles that are at stake, the ISAF Worlds also decided around 50% of the national qualification spots available for the Rio 2016 Olympic Sailing Competition.