Sunset+Vine anticipates viewing record for Aarhus 2018 Hempel Sailing World Championships

Image credit: © Sailing Energy / World Sailing

Global TV sports producer and distributor Sunset+Vine has confirmed that the Aarhus 2018 Hempel Sailing World Championships is set to be the most successful to date in terms of potential audience reach.

This year’s event, which is taking place in Aarhus, Denmark, until the 12th August, has already eclipsed previous Sailing World Championship events in Perth (2011) and Santander (2014) in respect to the number of broadcasters confirmed to take live or highlights programming from the event.

To date 59 broadcasters will be taking a mix of live or highlights programming from the championship. This compares to 4 in Perth 2011 and 24 in Santander 2014. Potential reach is expected to dwarf the previous record of 182 million households and almost 8 million subscribers when this is assessed post-event.

In addition to DR, the Danish host broadcaster, the line-up of international broadcasters on board include, amongst others, Fox Sports (Asia, Australia and Latin America), ESPN USA, BBC (Red Button), CNBC (Emea, Apac and Latin America), OSN, TVE Spain and SuperSport. As well as being able to follow the Hempel Sailing World Championships on TV channels around the world, sailing fans will be able to watch online, free of charge via World Sailing’s YouTube channel/Facebook pages and the Olympic Channel on the Medal Race days.

Sunset+Vine has a team of 60 in Aarhus producing and distributing eight days of live Internet coverage of the qualification series (2-8 August) plus four days of live television coverage of each of the 10 Medal Races (9-12 August). In addition, the company is producing and internationally distributing four medal race day highlights programmes to television and digital broadcasters worldwide. Furthermore, it’s Media Partnerships division is creating and distributing all news, digital and broadcast coverage from the championships.

Andrew Preece, executive director at Sunset+Vine, commented: “We are delighted with the impact we are having both on and off-screen, to make this editon of the Sailing World Championships the most successful ever for viewers and broadcasters. We have dedicated our largest team to date to bring live coverage, of up to nine races a day, to a truly global audience. The field of play is around 80 sqm, so we’re deploying drones, helicopters and on-board cameras to ensure we capture all the action.

“These Olympic classes world championships have given our media partnerships team the opportunity to take the coverage to the full spectrum of media outlets from broadcasters to their .coms, digital channels, news desks and social communities. The foundation of 59+ broadcast networks is reinforced by the multi-platform distribution that our digital, news and social distribution teams are able to leverage.”

Andy Hunt, CEO of World Sailing, added: “We are delighted that Sunset+Vine is our host broadcast and distribution partner for one of our most significant Sailing World Championships. Their expertise in delivering high quality, robust and innovative sailing coverage is complimented by their ability to deliver that content to the broadcaster, news and social networks of the world and to help us take our sport to the mainstream sports and sports fans right across the globe.”


Subscribe and Get SVG Europe Newsletters