Sunset+Vine|APP appointed media partner for The Santander 2014 ISAF Sailing World Championships
Sunset+Vine|APP, the Oxford-based unit of the UK independent TV sports production and media company Sunset+Vine, has been appointed production partner for the Santander 2014 ISAF Sailing World Championships. Sunset+Vine International will be responsible for the television distribution of the championships which take place in Santander from 12-21 September 2014.
Held every four years, the ISAF Sailing World Championships brings together all ten Olympic sailing classes and features more than 1250 athletes. It is not only World Championship titles that are at stake, the ISAF Worlds will also decide 50% of the national qualification spots available for the Rio 2016 Olympic Sailing Competition.
With daily news bulletins and live coverage of all ten Medal Races forming part of the programming offering, this year’s event has secured an unprecedented commitment from broadcasters with over 20 of them, including ESPN (USA), BBC, OSN and beIN France, taking the championships to over 40 territories worldwide.
Andrew Preece, managing director of Sunset+Vine|APP, said: “We are delighted to have been appointed as media partner for this year’s Santander 2014 ISAF Sailing World Championships. It is fantastic to be entrusted by the sailing’s governing body to take their prestigious sailing event to a global audience. We are clearly demonstrating that our experience of working on the Olympics and Volvo Ocean Race – two of the three pinnacles in the sport of sailing – is paying dividends in terms of the unprecedented commitment we are securing from broadcasters globally.
“Our work with the BBC for the London 2012 Olympic sailing event has been particularly beneficial in helping us to work with the International Sailing Federation to deliver this huge collective world championship in Santander.”