Super Bowl LIV on Fox scores just under 100 million viewers and 44 million social media interactions

The telecast of Super Bowl LIV on Fox drew an average TV audience of 99.9 million viewers who tuned in to watch the San Francisco 49ers take on the Kansas City Chiefs.

According to preliminary results from research firm, Nielsen, the game was viewed in an average of 50.2 million homes, as Patrick Mahomes and the Chiefs staged a fourth quarter comeback to defeat Jimmy Garoppolo and the 49ers.

Last year the telecast of Super Bowl LIII on CBS on 3 February 2019 drew an average TV audience of about 98.2 million viewers who tuned in to watch the Los Angeles Rams take on the New England Patriots.

Estimates also found that the game, which ran from 6.41pm ET to 10.11pm,  was viewed in 69% of US homes.

According to preliminary estimates for Super Bowl LIV on Fox Deportes, an average of 757,000 tuned in.

When it comes to the social nature of the game, there were 43.9 million total interactions across Facebook, Instagram and Twitter regarding Super Bowl LIV. The game was the most social TV programme on 2 February, as well as the most social TV telecast over the past year.

Activity for the programme peaked at 8.26pm ET with 144,000 Twitter interactions immediately following the half time show as fans reacted to the performance by Jennifer Lopez and Shakira.

Lopez was the top social talent account of the game with 2.2 million engagements. Meanwhile, Kansas City Chiefs’ quarterback Patrick Mahomes was the most socially engaging athlete account associated with the Super Bowl, with over 514,000 engagements.