Supponor’s David Patton takes a deep dive into virtual advertising [VIDEO]

David Patton, vice president of business development at Supponor, in conversation with SVG executive editorial director Ken Kerschbaumer, discusses the company’s new developments in virtual advertising.

Supponor is deeply immersed in modern virtual advertising technologies and with broadcast networks and sports leagues looking to make up for lost revenue the ability to deliver virtual advertising may be more important than ever. Patton discusses Supponor’s broad range of premium, fully integrated, broadcast-quality virtual advertising solutions, including both software-based and hardware-based technologies which transforms perimeter, on-pitch, and other TV-visible signage using its commercially proven virtual advertising broadcast integration platform.

For more interviews and news from around the sports-video-production industry, visit SVG’s SportsTech Blog.