Survey: 15% of Sky customers interested in BT’s free sports channels

Within a week of BT announcing plans to offer free sports channels, including live Premier League football games to its broadband customers, 15% of Sky’s TV and broadband customers say they are interested in receiving them, according to a new nationwide survey conducted by Usurv on 12 May.

Six per cent of existing Sky TV customers revealed they will consider terminating their Sky TV contracts and subscribing to BT Sports instead. Meanwhile, eight per cent of Sky customers say they will switch to BT from their existing broadband provider – whether it’s Sky or another company – as soon as they can.

The survey of 1000 UK adults by real time online survey company, Usurv, also reveals that 8% of non-Sky/BT broadband subscribers will switch from their current provider to BT in order to receive the channels.

Guy Potter, research director at Usurv, comments: “This is a snapshot poll taken just days after BT announced its sports package and the initial feedback seems very positive. While it is early days, as BT ramps up its multi-million pound ad campaign to promote the channels and more people get a clearer picture of what’s on offer, you might expect interest to build. Our findings show that it certainly wouldn’t be a surprise to see customers from Sky and other broadband providers switching to BT to benefit from these new channels.”