SVG Europe Audio: Register now for ‘Scaling up for DTC’ online with speakers from WBD, NBC Sports and NEP Germany

Speakers from Warner Bros. Discovery (WBD), NBC Sports and NEP Germany will participate in SVG Europe Audio’s first event of 2025, ‘Audio Forum: Scaling up for Direct to Consumer (DTC)’.

Taking place live on 5 February at 3pm (UK time), the online forum will see speakers discussing automated mixing, the use of smart plugins to clean up inputs, finding new efficiencies through artificial intelligence (AI), and more.

Speakers will include: Anthony Sachot, Warner Bros. Discovery Sports Europe senior director of audio technology; Pete Mercer, Warner Bros. Discovery director of live production; Karl Malone, NBC Sports & Olympics global broadcast audio architect; Michael Lindermeir, NEP Germany head of audio; and Rob Oldfield, Salsa Sound co-founder and CEO.

The issues to be discussed will focus on how, with more viewers streaming live sport now than are watching it over the air, broadcasters are driving that adoption using personalised and behind-the-lens content that gets viewers closer to the action. But with traditional networks scrambling to cater for this surge in demand and sports streaming specialists delivering more niche content, content providers are scaling up fast.

The panel will explore how – whether it’s the adoption of automated mixing, the use of smart plugins to clean up inputs, or finding new efficiencies through AI – broadcasters are adopting technology in new ways to not only upscale content, but to drive more fan engagement to bigger presentations and reduce costs throughout the content chain.

For more information and to register go to: Audio Forum: Scaling up for DTC

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