SVG Europe Sport Production Summit draws audience of 200-plus

Dr. Hans Hoffmann, Head of the Unit on Media Fundamentals and Production at EBU Technology & Innovation Department

Dr. Hans Hoffmann, Head of the Unit on Media Fundamentals and Production at EBU Technology & Innovation Department (Image: Erik Verheggen)

The latest instalment of SVG Europe’s busy schedule of conference events – the Sport Production Summit, held in Amsterdam on 11 September – attracted more than 200 people to hear about the latest developments in Ultra HD at several major sporting events, along with a sneak preview of what viewers can expect from the broadcast coverage of this year’s Ryder Cup.

Following introductory remarks by SVG Europe general manager Joe Hosken highlighting the extent to which the European side of SVG has expanded its roster of sponsors over the last 12 months, TATA Communications’ global business development director for media services, Richard Craig-McFeely, drew attention to the ongoing F1 Connectivity Innovation Prize – an innovative new contest that will award a grand prize of USD $50,000 to a winning team or individual.

In his scene-setting opening address, Dr. Hans Hoffmann, EBU Technology & Innovation Department, Head of the Unit on Media Fundamentals and Production, pinpointed the current and substantial “changes in consumer landscape and their impact on production” – not least the advent of an “overall connected media environment” which heralds numerous opportunities for viewers and production personnel. Challenges abound, of course, and these will include the successful optimisation of metadata and the ability “to extract content out of the mass of [available] information”.

Second screen is a fundamental part of this new landscape and also formed the pivot for a session on the ‘digital snacking’ generation’s consumption of FIFA World Cup and UEFA Champions League matches. EVS EVP Sports Luc Doneux, deltatre CPO Carlo de Marchis, UEFA Events SA digital media solutions manager TV production/marketing Olivier Gaches and FIFA TV manager sales and distribution Stefan-Eric Wildemann discussed the various approaches being taken to live streaming, VOD, multi-angle clip services and stats integration. The long-term outlook is far from clear, but once again effective application of tagging is essential; as de Marchis remarks, “you need as much metadata as possible!”

Sky Deutschland head of innovations & standards/products & operations Stephan Heimbecher gave an illuminating insight into the recent groundbreaking world-first live broadcast over satellite in Ultra HD with 50fps, encoded with the new HEVC standard, from the April 2014 FC Bayern Munich/SV Werder Bremen Bundesliga matchday. As well as covering the many technical hurdles involved, Heimbecher offered a few hints of forthcoming developments in coverage for the new 2014-2015 Bundesliga season.

Another milestone 2014 event, the Commonwealth Games in Glasgow, was the focal point for a subsequent panel session. Jeff Foulser, chairman of Sunset+Vine Productions, explained the background to the joint venture arrangement with Global Television that provided the host broadcast services for this year’s event. Meanwhile, BBC executive producer for Glasgow 2014 Jonny Bramley, BBC Sport chief engineer Richard Morgan and BBC R&D 2014 Coordinator Dr J.T. Zubrzycki discussed the deployment of drone-cameras to capture several sports during the Games, as well as the decision to incorporate a 4K component. In addition, Bramley gave an insight into the production planning for the next major event on his agenda – Rio 2016.

The scale and speed of 4K adoption remains a subject of conjecture – but there is no doubt that it is fast becoming a part of football workflows in particular. In a session moderated by OBS TV UK executive director John Hunt, Sony Professional Solutions Europe programme manager World Cup 2014 Mark Grinyer and FIFA Films head Paul Redman discussed the 12 Sony F55 camera-based infrastructure used to create the 4K live mix during a project that entailed intensive collaboration between FIFA, HBS, Sony and Telegenic.

Closing out the event – which attracted the largest audience to date of any SVG Europe non-UK summit – European Tour Productions head of production Tony Coxon and Sky Sports director of operations Keith Lane looked ahead to the imminent Ryder Cup and outlined what the high bar set for, in Lane’s words, “the iconic golf event” means for broadcasters and technicians.

“The breadth and quality of SVG Europe summits continues to increase with every new event,” says Joe Hosken, general manager of SVG Europe. “From the World Cup to the Ryder Cup, today’s sessions consistently illuminated the technical improvements and workflow innovations delivering frequently breathtaking coverage to viewers worldwide.”

More in-depth reports on Sport Technology Summit 2014 sessions will appear on SVG Europe in the next few days.

Subscribe and Get SVG Europe Newsletters