SVG Europe welcomes Canon Europe as Gold Sponsor

SVG Europe is pleased to welcome Canon Europe as a Gold Sponsor. The company has been in television optics since 1958 – a testament to its corporate philosophy of Kyosei which means ‘living and working together for the common good’ – and had a cracking IBC, which included the introduction of the next gen DIGISUPER 95.

The most important tool for a camera operator shooting a TV production is not the camera but the lens that captures the shot, says the company. Canon’s TV high specification lenses incorporate the best technology in order to provide the finest quality pictures while being a joy to use.

It continues: For over 50 years we have delivered pioneering imaging technologies to our customers in Europe.

Our customers benefit from consumer and professional imaging products including leading edge photographic equipment, printers, scanners and binoculars, as well as our advanced range of Digital Compact and SLR cameras. In addition, our Business Solutions offer a vast portfolio of print and document solutions for small and medium businesses, large corporations and governments.

Our Industrial Products Business Unit widens our scope further still, offering products to suit markets as diverse as medical, optical, broadcast and IT multinationals.

Canon Europe contributes around one third of Canon’s global sales revenue and employs in the region of 11,000 people across Europe, the Middle East and Africa (EMEA).

At Canon we believe in the power of image: the power to communicate quickly and easily, to convey the slightest of subtleties, to elicit the strongest emotions and to simplify the most complex of tasks.

We bring our passion for image to life by aligning the Canon brand with a wide range of high profile activities, from advertising campaigns such as the recent corporate ‘We Speak Image’ campaign to key cultural and sporting sponsorships , and European events and exhibitions .

Through official sponsorships in sport such as the UEFA Super Cup and MTN Africa Cup of Nations football tournaments, and environmental activities such as our support for WWF , Canon expresses a passion for the power of image and a commitment to Kyosei.