SVG Europe welcomes new Gold Sponsor Telstra

Anna Lockwood

Anna Lockwood, Telstra Head of Media Market Development

Telstra Head of Media Market Development

SVG Europe is delighted to announce the confirmation of a new Gold Sponsor in the form of Telstra Broadcast Services, which provides innovative, specialised services for international broadcasters, rights’ holders, content holders and sporting bodies. The company makes it possible to get the content to the world faster and in a way that’s easier to manage and monetise.

Telstra has brought together innovative media solutions and one of the world’s most powerful networks to connect customers to the latest media technology without the hassle and cost of owning and managing it themselves. Whatever the customer’s specific needs, Telstra’s expert team can help them to get the right blend of networks, technology and services to reach and delight global audiences.

WTA contract 

Sports is a major beneficiary of the company’s services, and in a recent agreement Telstra was awarded a six year multi-million dollar deal with Perform, a world-leading digital sports content and media group, for the delivery of a global media network solution for the Women’s Tennis Association (WTA) series of tournaments.

The special events agreement is the largest media broadcast deal since Telstra Broadcast Services was established, and ties in with Perform Group’s recently announced 10 year ($525m – the largest in the history of women’s sports) partnership with WTA, creating WTA Media, the tour’s dedicated media arm.

Telstra’s deal with Perform will span 47 rolling live global WTA events in 2017, including the Brisbane International, St. Petersburg Ladies Trophy, Miami Open and WTA Finals in Singapore, and will increase to more than 50 tournaments by 2020.

The company will utilise its own world class network of global submarine fibre cable, satellite teleports, broadcast operations centres in Australia, Asia, Europe, and the United States and global field services teams to transmit live WTA tournament video and audio content across the globe to Perform’s diverse points of presence. The broadcast solution will utilise Telstra’s Global Media Network and Special Events offering, which provides simple and efficient delivery of live and file-based video content by combining Telstra’s world class network and broadcast expertise into one solution.

In a first for women’s tennis, Telstra will also deliver multiple simultaneous live feeds from concurrent WTA tournaments, enabling audiences to view greater amounts of high-quality live tennis content than in previous tournament years.

Joining SVG Europe

Explaining the decision to become a Gold Sponsor, Telstra Head of Media Market Development Anna Lockwood comments: “Telstra is delighted to be joining SVG as a Gold Sponsor. Sports is a key focus area for our Telstra Broadcast Services team, and we are very active in the global sports media ecosystem. Through our sponsorship of SVG we will look to strengthen our partnerships with the sports media community, and to bring our innovative sports broadcast services and special events capabilities to a wider audience. We will also look to bring our interests in start-ups, innovation and diversity to our sponsorship of SVG, and strengthen initiatives such as the SVG Women’s Sports Media Initiative.”

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