SVG Europe welcomes thePlatform as new Gold Sponsor

SVG Europe is delighted to announce its newest Gold Sponsor is thePlatform, the leading provider of online video publishing and video management solutions. With a global footprint the company is able to service media content companies who rely on its online video platform as their open, central hub for managing, monetising and syndicating billions of internet video views each year.

The aim of thePlatform is to make it easy to manage all aspects of sports content distribution. From live events to post-event highlight videos, the company offers all the tools needed to create custom sports experiences for an audience. Its automated work flows solutions and dynamic cue point services make it possible to set up an automated workflow for on-demand content such as highlight reels, team interviews and game replays. In addition, the client can can view a live event within the console and quickly insert advertising during time-outs or event breaks. Use the cue-point service to tag items such as penalties or points scored. When the live event concludes, it will seamlessly convert to an on-demand asset. All of the associated metadata, cue points, ad breaks, business rules and policies that were added to the live event will be retained.

Neil Berry, MD of thePlatform, comments: “We look forward to a long, proactive and successful relationship with SVG Europe as we work to introduce a wider range of services and solutions into this key area of content distribution. Sports programming is seen as leading the market in innovation and technology advances, and we look forward to working with the membership to accelerate their ambitions and drive new distribution and advertising revenue opportunities.”

Find out more about thePlatform at https://www.theplatform.com.