SVG On Demand: Nielsen presents on state of the market and the eSports revolution

In a special session presented at the inaugural SVG eSports Production Forum in Los Angeles earlier this month, Nielsen eSports managing director Nicole Pike provided an overview of the rapidly growing eSports industry.

eSports is a mature business that stretches back decades, but it is a new world for those who have built their career in traditional sports media. This presentation provided an overview of the current esports market, including the major organisations involved, how fans are consuming this content, and what esports means to the broader sports and entertainment industries at large.

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