Technical production company Tell expands from the UK to South East Asia on back of significant growth in sports broadcasting
Tell, a technical production company based in the UK, has announced its expansion into South East Asia.
The company is enjoying significant financial growth, a new global office location, along with a strengthened senior leadership team.
The company specialises in technical production services including management, crewing and kit across broadcast and remote production, live streaming and distribution, sports presentation and graphics. It delivers projects with a focus on the efficient use of new technology including broadcast flyaway kits, a scalable remote production hub along with the latest in 5G encoding.
Tell – which was launched in late 2020 – has announced a turnover increase of 84% from December 2021 to December 2024 which correlates with its increasingly strong position within the global sports production industry.
Company director and founder Tom Ellis said: “In response to the demand and opportunities which are coming to Tell, we’re entering into a period of growth which is incredibly exciting. That starts with strengthening our leadership team with some standout talent from the industry and opening international offices.”
Tell has opened a new global office location in Kuala Lumpur servicing South East Asia (SEA).
Alex Wong joins as managing director for SEA, based from the company’s new office in the region.
Wong is a broadcast and live graphics specialist, formerly of AE Live, who has vast experience with organisations and events such as Badminton World Federation, Asian Football Confederation, Professional Triathletes Organisation. Wong will be supported by Azman Azmy, who joins as senior producer, formerly of AE Live and Astro.
Ellis added: “We have found a welcoming home-from-home in Kuala Lumpur. The people, culture and opportunity in this city and region fit with our vision to create extraordinary experiences through innovative technical production.”
Additionally, Tell has appointed a new managing director in the UK, Jack Nicklin, who will also support Ellis.
Nicklin joins in a newly created managing director role, based in York, UK. He has a variety of experience from positions at IMG, BBC, Cricket Australia, and Channel 4. Nicklin is a specialist in broadcast and video production. Most recently, he was production executive at World Rugby.
He said: “This is an opportunity which provides both personal and professional growth for me. I’m really pleased to join the team at Tell, a successful company based in Yorkshire, and look forward to helping them realise the potential of this fantastic company.”
The company also appointed Emma Peel as head of brand and communications. Peel is a communications specialist with 18 years experience in the sports industry for companies, federations and events including UFC, IMG, LOCOG, UK Athletics and Women in Sport.
Tell has delivered events such as the 2022 and 2023 FIFA Club World Cup, 2023 AFC Asian Cup, ASEAN Electric Cup 2024, 2024 Futsal World Cup, 2024 England A vs Australia A Rugby Union and 2024 26th Arabian Gulf Cup. The company has also supported projects for London Fashion Week, Childline and EuroFestival2023.
Tell delivers projects with a focus on the efficient use of new technology including broadcast flyaway kits, a scalable remote production hub along with the latest in 5G encoding.