Telefónica Vivo selects Ericsson AVP 4000 encoder; begins 4K trials
Brazil’s largest communications service provider, Telefónica Vivo, has chosen Ericsson’s AVP 4000 Encoder Family to boost its TV viewing experience for consumers in Brazil. In addition, Telefónica Vivo has begun trials to demonstrate the ability to provide a 4K experience in Brazil.
Ericsson’s AVP 4000 is based on the company’s first-ever professional video chip and enables all broadcasters, TV service providers and operators to achieve greater velocity and efficiency in deploying new video services that meet consumer demand.
Rafael Sgrott, video and content director of Telefónica Vivo, says: “We are excited by the growing demand for new, innovative TV experiences and by the countless opportunities this creates, so it is vital that the TV experience we provide to viewers is of the highest possible quality. We were pleased to draw upon the expertise and experience of Ericsson for this very important challenge.”
By addressing all applications, codecs, resolutions and profiles, Ericsson’s AVP single platform eases integration, expansion, training, repair and upgrades. It is claimed to offer the highest performance and broadest capability in the industry on a single platform across all applications, from standard definition to HD 1080p50/60, 3DTV and UHDTV, and all codecs including MPEG-2, MPEG-4 AVC and JPEG 2000.
Ronaldo Dias, head of TV compression, Latin America, Ericsson, says: “This is a breakthrough deal for Ericsson as it’s the first deployment in Latin America of the Ericsson AVP 4000 powered by our new video chip, as well as our first video-processing contract with Vivo – reaffirming our long-term innovation partnership with Telefónica. We are the only vendor that can blend a deep insight into consumer habits, expertise in the fields of networks, consulting and systems integration along with 20 years of video compression technology leadership to help operators maximise their revenue opportunities in this rapidly evolving area of media consumption.”