Telestream introduces Vantage Social for content distribution to platforms
Telestream has created a solution to the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms. Designated Vantage Social, this extension to the company’s media processing and workflow automation platform targets a range of audiences from broadcasters to sports teams, large corporations and SMEs.
Vantage Social multiplies pace and scale of video communications to the most effective social media and online video platforms including Facebook, YouTube, Twitter, LinkedIn and Vimeo. Vantage Social bridges the gap between technical production and social media marketing teams: it enables domain experts in marketing and video production to work independently for faster and more effective communication. It eliminates the organisational and technical barriers between teams that have for a long time blocked effective video marketing communications.
For broadcasters that use social media platforms as content distribution channels, Vantage Social delivers content on targeted, measurable channels to help grow audience engagement. Building on the advanced workflow architecture of Telestream’s Vantage Media Processing Platform, it creates processes and delivers video to named accounts on social media platforms in simple, low cost ways that complement existing delivery processes. Additionally, Vantage Social is a bridge to the channel’s digital marketing teams, empowering them with immediate access to managed content and promos with no additional production effort.
Vantage Social communicates in the native format of production systems to access video and delivers to the social media workspace at the right time, and in the right format, so that social media producers can focus on the business of communicating with their audiences. While bridging that gap, Vantage Social offers tools and automation that tag, package and brand video, making it stand out in viewers’ social media feeds.
Vantage Social multiplies an organisation’s social media branding activity through timely video-supported communications to more viewers, on more channels, and in a fraction of the time previously required. Telestream Director of Strategic Product Planning Jim Duval notes measurable improvements for organisations who’ve adopted Vantage Social: “In the time it used to take to manually produce 15 video clips and post them to YouTube, we’re now seeing teams producing in excess of 100 video clips and post them on 10 platforms.”