Tennis Channel calls on Deltatre to revamp website and app

The website and app can be customised to fit a user’s preferences

Deltatre has been chosen by Tennis Channel to create and maintain a new Tennis.com digital ecosystem to bring the best of tennis to millions of fans across the globe. Tennis.com is the world’s most trafficked tennis website.

The new digital properties are powered by Deltatre’s Forge sport-focused publishing platform.

Tennis Channel turned to Deltatre as part of a strategy to establish its website and app as the global entry point and main destination for all things tennis. The resulting enhanced fan experience has everything in one place, directing users to news, video, rankings, podcasts, Tennis Channel and more.

Forge was chosen for its ability to increase productivity and team efficiency, removing workflows that require many time-consuming steps and freeing editorial teams to put together the most exciting and informative experience possible.

Alongside an array of new ways for users to immerse themselves in the sport, the new assets incorporate Forge’s fan engagement features, including live blogging, visual stories, whereby editors can deliver text, photos, and video in an interactive content stream.

The website and app are built with an emphasis on personalisation functionality. Both can be customised to fit a user’s preferences – including tailored push notifications linked to a fan’s favourite player.

Tony Page, president of sport experiences, Deltatre, said: “At Deltatre, we know that sports organisations want greater control over their direct-to-consumer propositions to augment the televised fan experience. This exciting new offering from Tennis.com is perfectly set up to satisfy modern fan demand, helping tennis devotees enjoy the sport on a new level.”

“Deltatre has created a seamless, intuitive digital space that lets Tennis Channel provide fans with more tennis content in one place than anywhere else,” said Andi Chu, vice president, editor-in-chief, Tennis Channel. “From the beginning they’ve understood our vision for Tennis.com and our new app and have been tremendous partners in the execution of our goals. We know tennis fans around the world are going to enjoy using these new platforms.”

Over the past 12 months, Deltatre has worked with a number of high-profile sports organisations across web and mobile. Most recently, it was selected by Major League Soccer as web technology provider. It also worked alongside Italian Serie A Champions Juventus on a website and app redesign and relaunch.