Tennis Channel and the International Tennis Federation (ITF) have extended their long-running partnership with the Billie Jean King (BJK) Cup and Davis Cup.
Under the new multi-year agreement, Tennis Channel will remain the exclusive US home for both tournaments across its linear channel, app and tennischannel.com, continuing a relationship that began in 2009.
The deal now runs through 2027 for the Billie Jean King Cup and 2028 for the Davis Cup. The extension also marks a significant expansion of Tennis Channel’s international reach, with rights to broadcast in Germany, Austria, Switzerland and the UK.
Additionally, rights for the Billie Jean King Cup have been secured in Spain – a new and important market where interest in women’s tennis continues to see strong growth.
The ITF is the global governing body of tennis and organises the Billie Jean King Cup and Davis Cup, the two largest annual international team competitions in the sport. Both events are played annually, with nations from across the world competing at a variety of stages throughout the year for the chance to progress to the next level.
David Haggerty, ITF president, said: “For many years, Tennis Channel has helped bring the World Cup of Tennis to millions of people around the world and this extension is great news for both Billie Jean King Cup and Davis Cup. We look forward to continuing to work alongside Tennis Channel to continue this growth for years to come.”
“Davis Cup and Billie Jean King Cup are iconic events in our sport and pillars of Tennis Channel’s schedule throughout the year,” said Jeff Blackburn, chairman and CEO, Tennis Channel.
“We’ve had a long-running partnership with the ITF and can’t wait for this next chapter with them. Together we want to shine as much light as we can on the history and passion surrounding the cups, and grow awareness and fans in both the US and other countries.”
“We’re proud to strengthen our partnership with Tennis Channel, particularly in key international markets such as the US, UK, Germany, Austria, Switzerland, and now Spain, where women’s tennis continues to flourish,” said Kerstin Lutz, CEO of Billie Jean King Cup Limited.
“As the world’s leading platform for women’s national team tennis, the Billie Jean King Cup celebrates national pride, incredible talent and unique spirit on a global stage. This collaboration reflects our long-term commitment to showcasing the power of women’s tennis and expanding its reach to even more fans around the world.”
