The Switch to debut expanded Mimic platform at NAB 2022

The Switch is set to introduce its expanded cloud video services platform Mimic, and showcase its work powering coverage of some of the world’s most talked about live events, at NAB 2022.

The company will highlight how it enables sports and esports leagues, news organisations, entertainment event producers, broadcasters and other rightsholders to package and deliver high-quality live coverage from any location.

“Being able to meet customers and industry friends at NAB 2022 provides a great opportunity to present the many new services and capabilities we have introduced since the last in-person show three years ago,” said Eric Cooney, president and chief executive officer of The Switch. “We continue to expand our live production and transmission offering and cloud services platform Mimic, to empower our customers to maximise their content value. The result is they can create and deliver more live content for more audiences across more platforms.”

At NAB, visitors will have an opportunity to discuss the array of services The Switch offers to enable live content owners to produce and deliver everything from global awards shows and major league games to esports tournaments and niche sports.

The company will be discussing a number of recent projects, including ensuring connectivity and global delivery of Wimbledon for fans in over 200 countries and enabling viewers around the world to enjoy immersive Melbourne Cup Carnival race day experiences through multiple viewpoints via next-generation gaming-style platform Aura.