TV3 Ireland boosts studio production with Avid Studio Suite graphics

Republic of Ireland commercial broadcaster TV3 has implemented graphics solutions from the Avid Studio Suite. Operating out of its broadcast hub in Dublin, TV3 needed to revitalise the traditional daily studio production for a range of its key programming, re-enforce its shows’ brands to viewers, and give producers and journalists greater ownership of their content. The soon-to-be upgraded Studio One is the main workhorse of TV3, broadcasting almost all of the daily studio output, covering everything from news and magazine shows to current affairs.

TV3 will be incorporating tools from the Avid Storage, Media and Studio Suites into an existing Avid infrastructure to maximise audience engagement with visual content and graphics. This includes integrating Avid Maestro and 4Designer with existing Avid Media Composer suites, Avid Interplay | Production media management and Avid shared storage.

Avid 4Designer graphics software will enable TV3 to enhance its television content for newscasts, panel shows and sports programming. Maestro, Avid’s on-air graphics and video solution, will empower TV3 to create high-resolution 3D graphics and videos easily, also allowing viewers to interact through on-screen social media integration.

“We feel graphical information should never be intrusive, but only add to the narrative of the main content,” said Liam O Neill, Head of Graphics at TV3 Group. “Avid’s tools will help us create greater ownership and awareness of graphic looks within programme teams. It will also allow the TV3 graphics team greater movement to create more dynamic transitions, which in turn, will create a more balanced flow between graphic and live studio content.”

TV3’s investment also includes a support contract with Avid Global Services, tailored to meet the needs of the entire broadcast group and its channels. Users and operators have access to training packages to learn and use the systems to their best ability to increase the lifetime value of these new assets. Supplied by Dublin-based reseller and Avid partner, Tyrell CCT, TV3’s project was designed on a flexible deployment model, expanding upon their current commercial structure and licensing arrangement. The upgrade will go live toward the end of January 2017, with a view to enhance TV3’s Studio Two in the near future.