UEFA and GlobalSportsJobs announce innovative ‘behind the scenes’ digital campaign
As the result of a new collaboration between specialist digital media and talent platform GlobalSportsJobs and European football’s governing body UEFA, professionals wanting to work on some of the world’s biggest sporting events are now able to gain an insight into the numerous roles needed to stage an event like UEFA EURO 2016.
Entitled UEFA People, the new digital campaign will offer a range of online content direct from EURO, including personalised “day in the life” and “my role” features, inspirational videos and infographics, and never-before-seen footage, articles and statistics based around the people working at the tournament and at UEFA.
A dedicated GlobalSportsJobs microsite will provide the opportunity for professionals to explore the multiple roles and skills required to put on a major event and understand the importance of transferable skills across different industries and sectors.
Will Lloyd, CEO of GlobalSportsJobs, said: “We are proud to have been working with UEFA for the last three years in helping them use digital technology to broaden their geographical reach and attract a greater quality and diversity of talent. The next step in the journey in sharing the passion, the purpose and the pride is to deliver a unique and unprecedented look behind the scenes at one of
the biggest sporting events on the planet.
“Anyone wanting to work in sport will be able to see the massive range of roles and opportunities available and it will show the mammoth task and workforce required to deliver the event and that working in sport is more than just 90 minutes on a football pitch.
“The UEFA People microsite comes right from the heart of EURO. It will allow professionals interested in developing a career in sport to understand and see how a major tournament works, and how to be part of it. We are certain that this campaign will open the eyes of those looking to combine their qualifications and experience with their interest in sport, and will see why UEFA is seen as a leading organisation to deliver this.”
The microsite, which is fully mobile-enabled, will provide fresh content daily from Tuesday 24 May throughout UEFA EURO 2016. GlobalSportsJobs will be running competitions to win a range of prizes, including PS4s, Sony Boomboxes and an ‘on-the-job’ experience at the EURO tournament. The first competition runs for three days from Thursday 26 May.
The aim is to generate interest in working at major events, with UEFA already planning for EURO 2020.
“I am really excited about bringing to life the UEFA People project which will give a unique look at what it’s like to work at UEFA through the eyes of our own staff,” said Jason Evans, senior HR manager at UEFA. “We will share their unique moments and precious experiences as we go behind the scenes of our competitions to really show how, through the work of our staff, they bring together these great competitions for football fans across the world.
“Without great staff, UEFA would not be able to achieve what it does, so it’s important to have trusted partners like GlobalSportsJobs who are an extended arm of our talent acquisition team to help communicate and attract new talent into UEFA. This project will set the foundation for our talent acquisition strategy which will evolve further as we lead up to UEFA EURO 2020 which will be across 13 countries, so with their help we can reach talent in all of these countries.”
UEFA People gets underway prior to the tournament with the microsite www.globalsportsjobsuefa.com. There is also www.globalsportsjobsuefafr.com for French speakers and www.globalsportsjobsuefade.com for German speakers.