UFC launches channel on Kick as part of new global partnership

UFC and community-driven online streaming platform Kick have agreed a new global marketing partnership which will see UFC launch a dedicated channel on Kick featuring compelling original UFC content such as fight watchalongs, press conferences, behind-the-scenes access, athlete interviews, and more. In turn, Kick will be named an Official Partner of UFC and will be integrated within a selection of UFC’s biggest events around the world.

Kick will receive high visibility branding inside UFC’s Octagon during select UFC Pay Per Views and Fight Nights, providing the brand with meaningful visibility before more than 700 million fans in 170 countries, as well as in an estimated 975 million households that receive UFC’s broadcasts.

“We’re thrilled to begin our relationship with Kick by becoming a major element of their innovative streaming service, joining some of Kick’s most well-known streamers, including Westcol, and Adin Ross,” said Nicholas Smith, vice president of global partnerships for TKO. “We’re looking forward to our Kick channel becoming a strong, reliable platform to drive awareness for all our live UFC events, while enhancing the UFC live experience with unique, compelling content for UFC fans around the world.”

“We are delighted to partner with UFC to bring amazing content and behind-the-scenes access to our audience on Kick,” said Akhil Sarin, chief marketing officer at Kick.

Beyond the Octagon, UFC and KICK will collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach approximately 290 million users worldwide. Other creative integrations will focus on leveraging fan engagement and driving Kick brand awareness through a variety of activations, including VIP experiences.