UI Centric joins SVG Europe to further its network and stay focused on end users

UI Centric says user testing is central to its product design strategy

New OB/SI Sponsor at SVG Europe, UI Centric, is a creative engineering company that designs and builds digital products for major global brands.

Providing professional services across the entire product lifecycle, from user research and testing to product strategy, design and development, UI Centric prides itself on the quality of its work and the partnerships it forges with our clients.

Part of that strategy is to maintain and build on those relationships, which is part of the reason the company has joined SVG Europe, explained Moe Hamdhaidari, director of operations and strategy.

Hamdhaidari said: “We are really pleased to join SVG Europe at such a dynamic time for sports on the international stage. The relationship between fans and their sports is an ever-evolving paradigm continually aided by technology advances. We are excited to be supporting our clients in creating the most user-centric experiences that redefine relationships and touch points.”

He continued: “SVG Europe is an important forum for discussion and knowledge share. We look forward to the various events across the year, to hearing from industry leaders on their challenges and successes, and to growing our network.”

UI Centric’s clients are international brands, broadcasters and sports organisations including European and international rights holders, and Premier League football clubs.