UK broadcaster 5 agrees Club World Cup sublicensing deal with DAZN

UK broadcaster 5 has agreed a sublicensing deal with DAZN to air live coverage of 23 of the 63 matches from this summer’s FIFA Club World Cup.

The matches will be available free-to-air to UK viewers with the remaining 40 games available exclusively on DAZN in the UK. All 63 games will remain free-to-air globally on DAZN, including in the UK.

The agreement was brokered with DAZN by Lee Sears, Paramount’s president of international ad sales.

Sears said: “We’re delighted to be able to have agreed this fantastic partnership with DAZN to expand free-to-air coverage of the FIFA Club World Cup, live on 5.

“It’s going to be one of the sporting events of the summer with most of the matches played in the evening peak time and 32 of the world’s biggest clubs involved.

“We have a growing line up of live sport on 5 and, thanks to our innovative and agile approach to partnership, we’re ambitious about offering our viewers and our advertisers even more in the months to come.”

As part of the partnership between 5 and DAZN, 5 will sublicense DAZN’s live coverage of 15 group stage matches, four round-of-16 matches, two quarter-finals, one semi-final and the final itself.

Coverage will be broadcast live and on the main 5 channel and on the 5 streaming service – with some matches shown on channels 5USA and 5ACTION.

Shay Segev, CEO, DAZN, added: “We are pleased to be partnering with 5 to increase awareness of the inaugural edition of the FIFA Club World Cup in the United Kingdom and bring the competition to as many fans as possible across 5 and DAZN.

“The FIFA Club World Cup will bring unparalleled engagement opportunities and in expanding our partner network with 5, we look forward to bringing the tournament to the widest possible audience.”

The FIFA Club World Cup will take place from June 14 to July 13 in the US with 32 club sides from 20 countries and each of the six international football confederations taking part in the competition.