UniqFEED renews Bronze SVG Europe sponsorship

UniqFEED, which specialises in virtual advertising solutions for live sports, has returned as a Bronze sponsor of SVG Europe.

“The team at uniqFEED greatly appreciates our long-standing sponsorship agreement with SVG Europe,” said Tom Huston, chief commercial officer at uniqFEED. “Their events serve as an excellent platform for keeping up with the latest advancements in sports broadcasting and production.”

2025 is already off to a strong start for uniqFEED. “Continuing our rapid growth and momentum from 2024, we began the year with a major announcement – our global strategic partnership with Telstra Broadcast Services,” added Huston. “Together, we are offering a comprehensive service that combines market-leading virtual advertising technology, broadcast operations support, and global connectivity. As part of this collaboration, we are establishing remote operations facilities in key global locations across APAC, EMEA and the Americas to better support regional client needs.

“In addition to expanding our global reach, we are preparing to launch a Program feed-only solution of our virtual advertising software for baseball in time for the new MLB season, with other sports to follow, starting with golf and tennis. We have also expanded our adjacent service offering to better support rights holders revenue growth using virtual advertising technology with the addition of strategic commercial rights consultancy, sponsorship sales support, a perimeter advertising design studio for advertisers and data analytics services.”