Viaplay Group and FIS agree long-term deal for Nordics
Viaplay Group and the International Ski and Snowboard Federation (FIS) have struck a pan-Nordic deal for coverage of events including the FIS Alpine Ski World Cup, FIS Cross-Country World Cup and other top-tier events.
The coverage will be available on Viaplay Group’s platforms and channels across the Nordic region.
Viaplay Group EVP and chief sports and business development officer Peter Nørrelund said: “The FIS Alpine Ski World Cup and Cross-Country World Cup are the cornerstones of winter sports, and this partnership allows us to bring fans even closer to the action.
“It also reinforces Viaplay Group’s position as the leading destination for premium sports content while strengthening our brand and supporting long-term growth and shareholder value.”
Infront senior vice president of media, betting and technology Amikam Kranz added: “This agreement is an important first step within the new centralized FIS model in a key market. By working with Viaplay, a trusted partner with a deep-rooted passion for snow sports, we are securing the continuation of a great experience for fans of the FIS World Cup. Viewers in the Nordics will be provided with best-in-class coverage from all FIS disciplines.”
In addition to FIS winter sports, Viaplay Group’s premium sports portfolio includes Premier League, UEFA club competitions, Bundesliga and Danish Superliga football, Formula 1, NHL ice hockey, IHF and EHF handball, and golf majors.
The deal between Viaplay Group and FIS has been handled by Infront Sports and Media.
SVG Europe is holding a Winter Sports Forum event in Oslo in March. To find out more and to register go to Winter Sports Forum.