ViewLift returns as a Bronze sponsor of SVG Europe

Streaming and monetisation specialist ViewLift has returned as a Bronze sponsor of SVG Europe.

The move comes at the end of a busy year for the company, which has included enhancing the Vegas Golden Knights official streaming service, KnightTime+, and the announcement of a multi-year alliance with the Florida Panthers to launch a new fan-centric direct-to-consumer streaming service.

The company has also expanded in EMEA with the addition of Luke Boyle as senior vice president, commercial for the region, marking a significant step in the company’s commitment to growth and innovation across Europe, the Middle East, and Africa.

ViewLift currently powers live direct-to-consumer (DTC) services delivering premier European leagues, including LaLiga, UEFA Champions League and French Ligue 1, to audiences in Mexico and Asia. With plans to expand partnerships across EMEA, the company aims to collaborate with major leagues and clubs, enhancing revenue and fan engagement through its streaming and monetisation solutions.

ViewLift’s expansion in Europe, the Middle East and Africa comes on the heels of two years of increasing leadership in the United States, as the operator of direct-to-consumer services for major professional sports, adding a clientele that includes the National Hockey League, five NHL teams, three NBA clubs, and two MLB franchises to a roster of global brands, also including media and entertainment powerhouses such as NBC Universal and TEGNA. The company has been the global DTC platform for LIV Golf since the Tour’s inception in 2022.

“We’re thrilled to collaborate with SVG Europe as we continue redefining the future of sports streaming. This year, we proudly launched major RSNs like Altitude Sports and the Chicago Sports Network while supporting rightsholders streaming world-class leagues like LaLiga and the UEFA Champions League, and major teams future-proofing their distribution. As we look towards 2025, our focus remains on innovation – enhancing fan engagement with cutting-edge solutions and empowering our clients to deliver unmatched viewing experiences,” said Rick Allen, CEO of ViewLift.