W-Sport continues growth with KPN launch in the Netherlands

W-Sport, the 24/7 channel dedicated to women’s sport, has further extended its reach in Europe by launching with Dutch telecoms operator KPN in the Netherlands. W-Sport is available as part of the basic Ger KPN TV package on channel 37.

The news follows last month’s launch of W-Sport in Malaysia on the Astro platform, adding to existing broadcast deals in Belgium, Portugal, Luxembourg and in over 30 territories in Sub-Saharan Africa. The channel was launched in September 2021.

Kelly Butler, chief executive officer, W-Sport, said: “This is another fantastic step in the evolution of W-Sport. We are delighted to partner with KPN. The placement of the channel on their basic Ger package aligns perfectly with our strategy to make top-class women’s sport available to the widest possible audience.”

Kelly added: “The development and engagement with women’s sport worldwide continues at pace and our content showcases the athletes and teams that inspire the current and next generation of participants and fans.”

Jochem de Jong, VP partnerships, TV & entertainment at KPN, said: “As a proud sponsor of the KNVB, the Dutch national football team, men and women, and main sponsor of the Eredivisie football, KPN has a warm heart for sport. With the arrival of W-Sport in the Netherlands, a more diverse range of sport experiences is created and we at KPN can only applaud that.”

W-Sport has an extensive portfolio of football content with up to eight live football matches broadcast each week. With live games from the premium leagues in world football, Dutch audiences on KPN will see the very best players and teams every match week in England’s Women’s Super League (WSL), Germany’s Frauen Bundesliga, the USA’s NWSL and Sweden’s Damallsvenskan.

Additionally, W-Sport audiences on KPN will get the very best action live from Women’s Volleyball Bundesliga, Super League Triathlon and PAC 12 multi sport,s including basketball, gymnastics and beach volleyball from the ultra-competitive American collegiate system. Further W-Sport will also broadcast selected live events in tennis, athletics, boxing and more.