Westminster Media Forum event to address TV convergence challenges and monetisation opportunities

Taking place at the Royal Aeronautical Society in Central London on 4 February 2016, the latest Westminster Media Forum event will address increased fragmentation and convergence in the UK television market. In particular, it will consider how technology is redefining the definition of television content and the related commercial opportunities and challenges for broadcasters, online and mobile platforms, and manufacturers as they seek to monetise content across devices and compete for consumers.

Delegates will also consider the future of television advertising – including opportunities offered by programmatic, data-driven, location-based and second screen technologies – and next steps for encouraging engagement with campaigns on social media channels.

Further sessions will examine the next steps for regulating television convergence to protect consumers, encourage competitive markets and support future growth in anticipation of Ofcom’s initial conclusions from their strategic review of digital communications at the end of the year.

Joining the seminar as Guests of Honour and set to deliver keynote addresses will be: David Mahoney, director of policy development, Ofcom; Guy North, managing director, Freeview; Lindsey Clay, chief executive, Thinkbox; and Guy Parker, chief executive, Advertising Standards Authority.

Also participating in the busy programme will be: Julian Ashworth, global director of group industry policy, BT Group; Lluís Borrell, partner and global head of media, Analysys Mason; Matthew Braovac, head of vompetition and regulatory affairs, Vodafone; Emma Cooper, creative director, non-scripted TV, Pulse Films; Richard Lindsay-Davies, CEO, DTG; Alex Dixie, associate, Olswang; Paul Herbert, partner, media, technology and communications, Goodman Derrick; Steve Plunkett, CTO, broadcast and media services, Ericsson; Nick Reid, managing director, TubeMogul UK; Nick Stringer, director of regulatory affairs, Internet Advertising Bureau; and a senior speaker confirmed from Arqiva.

Lord Best, chair, House of Lords Communications Committee and Lord Razzall, former member, House of Lords Communications Committee, have agreed to chair this seminar. Additional senior participants are currently being approached.

For more information, and to book your place, please visit https://www.westminsterforumprojects.co.uk/forums/event.php?eid=1099

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