Whisper joins forces with major global boxing company Probellum
Whisper has agreed a new Production Partnership with Probellum, a global boxing promotion and media company, which has become the fastest-growing brand in the sport.
Launched in September 2021 and led by president Richard Schaefer, Probellum blends promotion, media and brand expertise. Having signed co-promotional partnerships with some of the biggest promoters globally, including with Lou DiBella’s DiBella Entertainment, Probellum’s pledge is to work with all promoters while investing heavily into grassroots boxing.
Its elite and diverse stable includes multiple-weight world champions Ricky Burns and Nonito Donaire, current world flyweight champion Sunny Edwards, US star Regis Prograis and Olympic gold medalist Estelle Mossely.
Probellum and Whisper will combine their shared vision of delivering sport as entertainment and utilise Whisper’s talent for showcasing sports in a new way to make them appeal to as wide an audience as possible, without losing the core viewership.
With an initial focus on five upcoming fights, Whisper will draw on its track record in host broadcast to deliver ‘event television’ as part of a new broadcast agreement that Probellum is due to announce ahead of its back-to-back Probellum Evolution events in Dubai in March.
As it has done before with F1, WSL, NFL and cricket, Whisper will incorporate eye-catching graphic design, opinionated talent, immersive camera angles and creative storytelling.
John Curtis, Whisper executive producer, said: “Working with Probellum, our aim is to create a joined-up approach between the broadcast and in-arena experience, as a great event atmosphere will elevate the broadcast. We have the right team to deliver this vision, which will be immersive and engaging, built on delivering editorial excellence in every area, including ring walks, live fight coverage, replays, commentary and pre-fight features. Probellum shares our ambition and drive to deliver truly immersive and entertaining boxing coverage.”
Anthony Petosa, executive vice president of production & creative for Probellum, added: “Probellum wants to reimagine how boxing can be presented in a way that elevates the athletes and the sport to new audiences while shattering the ‘That’s the way boxing has always done it’ mentality.
“We are delighted to be partnering with Whisper and its talented team. From our very first conversation they instantly understood our vision and it has been a thrill to work with them as we build towards our upcoming events starting in Dubai later this month.”
Whisper and Probellum will initially be focusing on five upcoming events, including two events in Dubai (18 and 19 March), followed by three in the UK. They will take place on 25 March in Newcastle, 22 April in Liverpool, with a third set for London (date tbc).