White Light joins SVG Europe as a Bronze sponsor

Technical solutions company White Light (WL) has joined SVG Europe as a Bronze sponsor.

The company’s work in the world of broadcast spans the full spectrum of services; from installing and equipping dedicated studios for live coverage such as Eurosport US Open, the Olympic Winter Games PyeongChang 2018 and the FIFA World Cup in Russia, to providing full rental solutions for outside broadcasts. Clients include BBC, Sky, ITV Sport, BT Sport and Gfinity.

In 2020, following a strategic partnership, ELP became a trading division of WL, enabling customers to hire their equipment from either its Manchester or London bases. With over 40 years of industry experience, ELP provides lighting technology and production management support to prestigious broadcasts and live events. With both companies joining forces, customers have access to a dedicated expert team and extensive equipment inventory, allowing both existing clients and new customers to draw on a range of fixtures for their broadcast projects.

WL is also known for its SmartStage solution, which offers the world’s first turnkey XR product suite for creating immersive environments. In recent years, SmartStage has become transformational in the worlds of broadcast, education, live events and immersive production.

In December 2021, WL joined the d&b Group, as part of the newly formed d&b solutions business offering end-to-end expertise in the areas of project development, manufacturing, system planning, installation and maintenance. As such, the company is also a key delivery partner for d&b audiotechnik. An area of focus for d&b solutions is the potential for SmartStage, in combination with d&b’s Soundscape immersive audio platform, to open new market opportunities for immersive audio visual, lighting and media solutions.