Whitepaper: Exploring the TV advertising ecosystem
Advertising is big business. Globally, about half of a trillion dollars is spent on different forms of advertising annually, including $145 billion on TV advertising and $331 billion on digital platforms.
Broadpeak’s latest guide – Targeted TV Advertising: Identifying the TV service provider’s role in the advertising ecosystem – provides a closer look at the advertising business and identifies how TV service providers can become essential players in the TV advertisement ecosystem. To better understand service providers’ role, it first discusses the reason web and mobile advertising (ie, digital advertising) is so attractive to advertisers.
It then goes on to analyse the value proposition and options for TV advertisements. Additionally, the guide explores digital advertising and the fundamental issues related to privacy, which make it less attractive.
To wrap up, Broadpeak offers an overview of connected TV advertising, which has seen increased interest from advertisers, as well as an analysis of ad partnerships that can further increase the business case for TV service providers to implement an advertising solution.