For decades, the epicenter of entertainment, media, and advertising was in the home on television sets and, eventually, computers and tablets. Now, with the emergence and growing maturity of several technologies – 5G, edge computing, artificial intelligence (AI), precision positioning, and extended reality (XR) – robust content and multimedia services are becoming more common in public venues and locations.
This changing dynamic is shifting spending and investment habits, creating billions of dollars worth of market value and tremendous opportunities for providers of enabling technologies.
ABI Research’s latest whitepaper, the $180 billion opportunity in location-based media and entertainment, explores new and nascent opportunities in these critical locations: stadiums and sports venues; live concerts; airports and air travel.
It also outlines the broader opportunity for location-based services and content derived from more mature market segments (gaming and digital advertising).
