Whitepaper: Accedo looks at how COVID has changed the sports landscape in the long term
In this whitepaper Accedo delves into the changes COVID has had on the sports landscape during the past year, focusing on which over the top (OTT) trends are here to stay.
COVID has dramatically changed how consumers engage with sports. It has also accelerated the need for sports organisations to diversify their revenue streams.
The clear winner here is digital with a slew of acronyms on the table, ranging from the well-known OTT and augmented reality (AR) to the nascent non-fungible tokens (NFTs). All of these rely on
content. This is the area where we believe we’ve seen some of the most interesting changes and innovations.