Media & entertainment technical and business decision-makers in the streaming, broadcast and direct-to-consumer space have come under sharp pressure to choose the right cloud solution and partner to underpin business objectives of generating prized content, optimising media supply chains and competing for audience attention.
In June 2023, AWS Marketplace commissioned Forrester Consulting to evaluate the role of cloud solutions in the Media & Entertainment industry. Forrester conducted an online survey with 623 respondents and six in-depth qualitative interviews with technology strategy decision-makers at global organisations to explore this topic.
Findings include that Media & Entertainment firms are accelerating their cloud adoption; security, skills and scale are holding back greater cloud usage; and marketplace and partner networks offer a critical role in M&E.
