The Covid-19 pandemic has thrust the digitalisation of the sports sector firmly into the spotlight. Although emerging technologies had been ushering in a new age of personalisation and interactivity through gamification and esports for some time, the fact that players are now competing in empty stadiums is accelerating the need to reinterpret the entire sports experience.
Machine Learning and artificial intelligence (AI), in combination with next generation TV convergence-based new interactive TV standards, such as HbbTV in Europe and ATSC 3.0 in the US, are reinventing the way sports content owners understand and use data.
The opportunities for targeted, even personalised, advertising and monetisation now within reach are unparalleled; sports content owners can have access to near-real time data analysis and prediction capabilities that deliver an in depth understanding of sporting action, but are also able to analyse their audience preference and behaviour in greater detail than ever before.
The whitepaper from Fincons Group, a systems integration consultancy, titled, “Next Gen technologies now at bat: Machine Learning, AI and Next Gen TV Technologies drive the sports entertainment experience revolution,” analyses the enabling technologies being trialled and deployed by leading sports entertainment players and their future potential to achieving competitive advantage.
Download your copy of the paper here.
