Wimbledon 2013 contributes to BBC digital uplift

This year the BBC brought audiences its most comprehensive digital coverage of Wimbledon yet, with up to 10 live streams and on-demand content available across four screens – PCs, mobiles, tablets and connected TVs. Along with coverage of Formula 1’s British Grand Prix, Moto GP and the Confederations Cup, this saw huge audiences flock to BBC Sport online and access the BBC’s Red Button streams.

Over the last two weeks, 27.08m UK browsers accessed the BBC Sport site – peaking at 6.47m UK browsers on Friday 5 July when Murray beat Janowicz in Wimbledon semi-final. Among other headline statistics, 10.59m people pressed to watch Wimbledon via the BBC’s Red Button streams – up from 7.17m last year. Meanwhile, the majority of viewers accessed the BBC’s online sport coverage on a PC (51% of total UK requests), followed by mobile (33% of total UK requests), tablets (13% of total UK requests) and connected TVs (0.01% of total UK requests).

Chris Condron, head of sport product at BBC Future Media, comments: “The London 2012 Olympic Games set the new bar for digital coverage from the BBC. In the past two weeks, we have seen again the huge audience interest in and appetite for consuming live events digitally – not just for Wimbledon, but for Formula 1 and Glastonbury. Whether at the office, at home or on the go, we continue to take audiences closer to the major events that bring the nation together.”

Ben Gallop, head of interactive for BBC Sport, adds: “Andy Murray winning the Wimbledon Championships has been a fitting culmination of two weeks of exceptional British sport. Our journalists have been there every step of the way, taking audiences to the heart of the action and giving viewers the ultimate choice to get closer to the sport they love, live, on-demand and on-the-move.”

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