Winter Sports Forum 2025: Interview with Appear’s Alex Pannell

Ahead of the Winter Sports Forum (13 March 2025), we caught up with Alex Pannell, chief commercial officer at Appear, to find out the latest developments at the company, including upcoming enhancements to the X Platform.

Pannell also explains how Appear, the title sponsor of the Summit, is helping customers achieve their goals in terms of streamlining production and improving efficiencies all while delivering ever-more engaging experiences.