World Curling modernises broadcast distribution methods with GlobalM

European Curling Championships 2024

World Curling has always been at the forefront of advancing the sport of curling on a global scale. Facing rising costs and the increasing demand for reliable sports broadcasting, the federation sought to modernise its broadcast distribution methods to achieve significant cost savings.

This led to a partnership with GlobalM that has seen World Curling utilise the company’s solutions to streamline its operations, reduce overhead costs, and ensure scalable, efficient delivery of content to audiences worldwide.

This transformative collaboration not only met the federation’s financial objectives but also set a new benchmark for cost-effective broadcasting in the sports industry.

Transitioning to innovation

World Curling embraced GlobalM’s internet-based distribution platform to enhance its broadcasting strategy. By leveraging this technology, the federation is now able to self-provision high-quality live coverage of marquee events, such as the recent European Curling Championships, to rights holders in real time. This shift streamlined operations and allowed resources to be allocated to other strategic initiatives.

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GlobalM’s technology has provided World Curling with an advanced cloud-based solution designed to address decoder compatibility challenges. Through the use of edge transcoding and remuxing features, GlobalM provides adaptation between various encoding and decoding systems within an internet-based distribution network. This approach eliminates the need for significant infrastructure modifications, providing a cost-effective and flexible broadcasting solution.

Global reach and real-time connectivity

The collaboration has also helped to expand the sport’s global reach. By leveraging GlobalM’s technology, the federation has connected with broadcasters in several regions, ensuring curling events are accessible to new and existing audiences around the world. This real-time connectivity underscores World Curling’s mission to promote the sport and enhance its visibility on the international stage.

GlobalM’s platform delivers ease of use, allowing organisations to manage SRT transmissions. It reduces operational complexity and costs while providing sports federations, network operators and broadcasters with unparalleled control over their live coverage.

Sylvie Aubrit from World Curling says: “The ease of use is remarkable, allowing us to plan and send confirmations to our clients directly, without any intermediaries. We have complete and continuous control over both scheduled and ongoing transmissions, which is highly appreciated.”

Paul Calleja, CEO of GlobalM, comments: “At GlobalM, we are dedicated to providing innovative software solutions that transform live sports broadcasting. Our platform is designed to seamlessly integrate with existing workflows and codecs, empowering media companies, broadcasters and network operators to deliver exceptional content to audiences worldwide. By prioritising flexibility, reliability and collaboration, we aim to support organisations of all sizes in meeting the evolving demands of modern media distribution.”

Looking ahead

The partnership with GlobalM has set a new benchmark for World Curling’s broadcasting strategy. By prioritising innovation and efficiency, the federation has positioned itself as a leader in modern sports broadcasting, demonstrating how technology can transform traditional practices to meet contemporary demands.

As the federation looks to the future, the collaboration with GlobalM ensures it remains at the cutting edge of broadcast technology, ready to adapt to the evolving landscape of sports media.