wTVision rebrands Real Madrid TV channel’s identity

wTVision has been collaborating with Real Madrid in order to carry out the graphics rebranding of the Real Madid TV channel. “With a new Santiago Bernabéu stadium on the way and the channel migration to HD definition, we knew the on-air graphics rebranding had to result in an impactful creative work,” says Mário Silva, wTVision’s creative director.

“Real Madrid has a magnificent brand legacy and strong positioning, with great awareness near its fans. The brand values needed to be shifted to the new visual identity, without disrupting with the historical elements. At the same time, it was essential to create a bonding to the new technological and modern age the club is facing. We explored the idea of capturing the smoothly curved metallic lines of the new Santiago Bernabéu Stadium as an inspiration and conceptual basis for the new branding. We are very pleased with the final look and feel.”

The complete branding included not only the channel branding but also the seven most important programmes on the channel, resulting in exhaustive creative work spanning logo redesign, creation of promotional videos, generic videos, backgrounds, all the on-air graphics, and more.

“Hoy Jugamos” and “Informativos” are the first two dedicated programmes already on-air with the new branding. The graphics were built to be highly dynamic as they give the client the autonomy to edit and update contents on graphics according to its daily needs (even the pre produced graphics).

With over 200 broadcast graphic concepts created since its inception, wTVision has a solid understanding of broadcast graphics design and brand identity creation, providing creative services for sports competitions, entertainment events, election programmes, channel branding, and more.

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